STI: PopStats™

The Market Research Industry's First — and Only — Quarterly Population Estimates

What will STI: PopStats™ add to your market research activities?

STI: PopStats will elevate your research to a whole new level of population insight, estimating accuracy, and decision-making power. Because the product's consumer numbers are completely up-to-date and accurate, STI: PopStats will help you:

• Discover hidden high-growth areas before your competitors
• Identify population-related problems in existing stores
• Reduce the time and money you spend on market research

While other population estimating products are updated only once per year, STI: PopStats is updated every three months - in January, April, July, and October. Every quarter you'll receive updated population estimates with over 850 data variables, along with revised estimates for eight previous quarters.

Plus, STI: PopStats is now complemented by several insightful population data products, including STI: Landscape™, STI: Workplace™, STI: Spending Patterns™, and STI: Markets™. Today these powerful, timely, and accurate population estimating tools are helping retailers across the country in all business sectors overcome market saturation, secure customer loyalty, and accelerate their growth plans.