STI: PopStats

The Market Research Industry's First — and Only — Quarterly Population Estimates

New market growth. Today it's the Holy Grail of retail business. But finding new growth areas before your competitors get there first is more challenging than ever. Even with traditional population estimating tools and experienced research teams, pinpointing lucrative new high-growth areas is difficult, expensive, and risky. But that's changing thanks to STI: PopStats - the market research industry's first - and only - quarterly population estimates.

Today this powerful, timely, and accurate population estimating tool is helping retailers across the country overcome market saturation, secure customer loyalty, and accelerate growth plans by locating fast-growing new markets and delivering precise population insight into their existing markets. Now, STI: PopStats can help you assess populations in your markets with greater accuracy and speed than ever before.

The Need for Speed

To open profitable new stores, finding a great location is only half of your battle. Also critical is finding high-growth areas BEFORE your competitors. What's more, changes and problems in your existing locations need prompt population insight, so that you can to eliminate the time and expense of inaccurate speculation.

But there's a significant barrier to even the most vigilant market research - traditional annual population estimates.

The Problem with Annual Estimates

Retailers growth plans have been significantly hindered by traditional annual population estimating products for decades. While they're waiting 12 months or more for updated population estimates to gauge an area's growth potential, one or more competitors may have already moved in and secured local consumers' loyalty.

As a result, many retailers view traditional population estimates as a general research tool that only adds marginal value to their market selection activities. Most retailers say they want - and desperately need - more accurate and timely population numbers.

The Synergos Technologies Solution

In response to retailers' demands, Synergos Technologies addressed the problem using its extensive and innovative background in market and consumer technology and data. The result - STI: PopStats.

Unlike any other population estimating product today, STI: PopStats is updated and revised quarterly - giving market researchers the most up-to-date and potent population numbers ever available.

Every January, April, July, and October you'll receive eight quarters of updated and revised data. The files include 600 variables, from ages to incomes, and histories to forecasts.

Many big-box retailers, restaurants, and grocers across the country have already deployed STI: PopStats - and have been excited with the exceptional results. Among the benefits they've gained are discovering hidden high-growth areas before their competitors, identifying population-related problems in existing stores with greater accuracy than ever before, and expanding their location research without increasing their research staffs.

Gain the STI: PopStats Advantage - Today

When you add STI: PopStats' accurate numbers to your market research, you'll elevate your research to the highest level of accuracy and profitability possible.

Why not see STI: PopStats in action? Just tell us which area you want to put to the test and we'll send you a complimentary block-level sample. We're confident that you'll immediately see why our many satisfied regional and national retail customers are telling us that their STI: PopStats quarterly population estimates are "right on-target every time!"